What is Google Tag Manager?

Google Tag Manager is a tag management system created by Google to manage JavaScript and HMTL tags used for tracking and analytics on websites.

With Google Tag Manager you won’t need to access the source code of your store to add the Grow script on your website and to add the required events, you will simply configure those through the Google Tag Manager.

If you don’t have Google Tag Manager installed on your VTEX store:

  • For VTEX Legacy stores find instructions here
  • For VTEX IO stores find instructions here

What’s next? Once you have added the Google Tag Manager on your website, you can add the Grow Script tag.

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