How to ace Mother's Day this year 🌷

Mother's Day is one of the few occasions when customers show their love and gratitude towards the women that made them who they are now. But how can you help your customers find what their looking for and build a strong relationship with them?

In Brazil, the leading categories of Mother's Day purchases in 2021 were fashion and accessories (12.4%), home and decoration items (11.6%), beauty and health products (8.8%) and cars and accessories (8.2%). (2021, Statista)

If your store belongs to any of the above industries, then the following guide for the perfect Mother's Day campaigns is all you need.

Be aware of your campaigns approach and expressions

For many customers, Mother's Day is a day of happiness and celebrations towards their mother figures, but for many others is a delicate matter. There are many people who may have lost their mother figure or struggling to become one. To be neutral and understanding through your campaigns you can:

a. Incorporate the opt-out option for Mother's Day promotions only

For any of your customers that are experiencing hardships during that day, the opt-out option seems effective and creates a feeling of trust with customers. A Klaviyo client received a greatly positive reaction when they used the option in their emails.

b. Create diverse campaigns 

A mother figure has a different definition for each one of us, so it would be considering to create differently approached campaigns for different audiences/target groups. Depending on your industry, you can create different campaigns for mothers, female family members in general, dog owners/mothers or a more generic and neutral campaign promoting gratitude.

Below you can find 4 campaign examples and recreate the ones that represent your brand in the best way or would relate better with your audience.

1. Use a discount code to incentivize more purchases for every family member:

2. Offer free shipping to encourage any last minute purchases:

3. Create a countdown campaign to create a sense of urgency and FOMO:

4. What's a better incentive than free gifts or discount codes for anyone that subscribes?

Here you can find how to create your onsite form through Grow.